• 'Less, but better'
    Dieter Rams eloquently captured the essence of great design

Interface design – simplicity, detail and magic

We believe in magic. It happens when you don't expect it. It turns the ordinary into the extraordinary. But it almost never appears if you don't at least make a little room for it. We design very much to requirements, but with an openness to how we answer those requirements, and almost always looking at how the whole offering comes together to create experiences that feel connected, smart and just a bit magical

What is it?

How do we do it?

Interface design is the visual / auditory / tactile manifestation of the offering. It's the articulation of the idea, whether functionality, content or message. The craft is not in just answering the functional brief, it's in creating something that is aesthetically pleasing too
We start with experience design to define the context and environmental factors. We then draw requirements together and sort them into logical groupings. Once we have these building blocks we can lay them out visually using principles borrowed from cognitive psychology and visual design

What does it look like?